The Archive
Documented GEO and AEO work for marketing agencies — before/after prompt tests, platform tactics, and the playbook for reselling answer engine optimization as a service.
A worked vertical case study: Generative Engine Optimization applied end-to-end to one of the hardest US lead-gen markets — Texas residential and commercial solar. The methodology, not the hype.
May 19, 2026
Our entire editorial method in one article: how to design a prompt experiment that proves an AEO change actually moved an AI answer.
May 15, 2026
The GEO space is filling with guru noise faster than with practitioners. Here is how an honest agency stays credible in a saturated market.
May 13, 2026
AI answer engines are becoming a referral channel. Here is how an agency turns AEO work into an inbound lead source — for clients and for itself.
May 11, 2026
If you cannot measure citations, you cannot sell AEO. Here is a reporting framework an agency can run every month.
May 9, 2026
ChatGPT's search mode cites a specific set of source types. Here is what they are, and how to earn a place among them.
May 8, 2026
Answer engines are increasingly multimodal. Here is how text and video each contribute to citations — and why agencies should run both.
May 6, 2026
Generative Engine Optimization is the cleanest new service line an agency has had in a decade. Here is how to scope it, price it, and prove it works.
May 4, 2026
Perplexity has observable ranking factors — freshness, extractability, domain authority, and the right source mix. Here is how to work them.
May 1, 2026
LLMs corroborate. Three off-page signals — reviews, PR, and unlinked mentions — form the triangle that decides whether an engine trusts your brand.
Apr 30, 2026
Being found in AI search is a different game from ranking on Google. The unit of visibility is the citation, not the blue link.
Apr 27, 2026
Schema is the translator between human content and an AI's parser. Here is which structured data actually earns citations.
Apr 23, 2026
A plain-English definition of AEO, how it differs from SEO and GEO, and why it matters for marketing agencies in 2026.
Apr 20, 2026
AI Overviews sit on top of the world's largest search engine. Here is how the surface works and how an agency optimizes for it.
Apr 17, 2026
Answer engines reason about entities, not keywords. Entity authority is the single highest-leverage concept in GEO.
Apr 13, 2026
AEO and SEO share infrastructure but optimize for different outcomes. Here is what carries over, what does not, and what is genuinely new.
Apr 6, 2026
The Weekly
One issue a week. A real AEO experiment, the raw data, and what it means for your agency. No fluff, no guru theatre.
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